South West Wales Tourism

Designate has worked as South West Wales Tourism 

Partnership’s leading agency, since 2004

Operating under the umbrella of Visit Wales, SWWTP works in partnership with local authorities and a broad spread of tourism, hospitality and leisure industry representatives to increase tourism related income. 

SWWTP’s strategy has been to achieve standout in the crowded destination market. Having defined three niche interest groups, we created the following distinctive websites for each target market:

 

• Wild West Wales – for outdoor activities 

• Inspirational South West Wales – for cultural activities 

• One Big Garden – for gardens and outdoor activities

 

Our brief was to maximise marketing spend, whilst reducing costs. As a result we’ve implemented a new campaign strategy, shifting communications away from the traditional ‘press advertising to generate brochure requests’ route towards a primarily online campaign. A combination of online advertising, search engine marketing, email marketing, viral activity and online PR, supplemented by DM and press ads, has been designed to drive traffic to the three websites. Three new brochures were designed focusing less on providing information and more on inspiring users to find out more. 

The campaigns have achieved remarkable business results. There has been a 424% increase in the database of registered users, emails using acquisition lists show an open rate of 25.8% and print costs have been substantially reduced. 

Roles: 

Establishment and attendence of meetings with the technical team and the client 

Scheduling the go live process

Account Management Liaison with the client and technical team in the lead up to launching the improved live site.

Website testing

CMS development testing

Monitoring and implementing necessary changes