Terrance Conran
“Design and business are completely interlinked. One cannot
succeed without the other. I’ve always thought design was 98% common sense and
2% aesthetics.”
Conran loves food ( I think we’d get on well!) In his shops
he designed equipment to prepare it, cutlery to serve it and chairs and tables
from which to eat it! He fell in love with the fresh ingredients from the
markets of the Mediterranean and France and opening up a series of course
beautiful soup kitchens, he served this love of food to be eaten! Then in the
1990s he progressed to more ambitious higher end restaurants that ‘offered a
new kind of social experience”.
Conran has no one common style, designing his restaurants to
reflect their settings. I love the display below, which so beautifully illustrates
the ‘feel’ and ‘experience’ so careful crafted for each restaurant.
“Conran has always been interested in ‘a simple modern
language of forms and materials, but there has never been a single Conran
look.”
His design consultance which he opened later on in his career,
offered a series of design services – products and furniture, graphics,
Interior design and architecture. From designing cutlery to designing
buildings!
Habitat is of course one of Conrans most famous business
ventures and as a brilliant entrepreneur he has had a few! Habitats success was that
it offered young house makers to be able to buy a complete look, reflecting the
revolution in taste propelled by the fashion and music of the 60s.